Key Responsibilities 1. Growth Strategy * Develop and implement a clear sales and marketing strategy aligned with Redwood’s growth objectives. * Identify priority markets, client segments, partners, and opportunity channels for each Redwood vertical. * Work with the Owner / Managing Director to define growth targets, revenue priorities, and commercial focus areas. * Build a structured approach to new business generation rather than relying only on referrals or reactive enquiries. * Identify new sectors, partnerships, and service opportunities that can support company growth. * Support the development of go-to-market strategies for new Redwood services, divisions, or offerings. 2. Sales Leadership * Lead all sales activities across Redwood’s business verticals. * Own the company sales pipeline and ensure all opportunities are properly tracked, followed up, and progressed. * Manage the full sales journey from lead generation through qualification, proposal, negotiation, and handover to delivery teams. * Improve sales structure, discipline, and accountability across the business. * Ensure opportunities are properly qualified before significant design, estimation, or proposal resources are committed. * Support or lead key client meetings, commercial discussions, and strategic presentations. * Work with internal teams to ensure proposals are commercially viable, technically aligned, and professionally presented. * Improve conversion rates by strengthening follow-up, client communication, proposal quality, and sales process discipline. 3. Business Development * Build and maintain strong relationships with key decision-makers, including clients, developers, consultants, architects, interior designers, contractors, hospitality operators, venue owners, commercial partners, and industry influencers. * Develop strategic partnerships and referral channels that can generate recurring opportunities. * Represent Redwood at meetings, networking events, industry functions, exhibitions, and partner discussions. * Proactively identify project opportunities before they reach tender or late-stage procurement. * Develop account plans for high-value clients, partners, and market sectors. * Strengthen Redwood’s visibility and credibility in the UAE and wider regional market. 4. Marketing & Brand Positioning * Lead the company’s marketing activities to support business growth and market positioning. * Ensure Redwood’s brand, messaging, and client-facing materials reflect the quality, capability, and professionalism of the company. * Coordinate marketing activity across all Redwood verticals, ensuring each business line is clearly positioned. * Oversee development of brochures, case studies, presentations, website content, social media content, email campaigns, and sales collateral. * Work with internal teams and external partners to create high-quality content that supports sales activity. * Ensure marketing activity is practical, targeted, and directly connected to business development objectives. * Build greater market awareness of Redwood’s capabilities across residential, commercial, EV, lighting, venue, and cinema sectors. 5. Commercial Process & Reporting * Establish and maintain clear reporting on leads, pipeline value, opportunity stages, conversion rates, sales activity, and forecasted revenue. * Provide regular commercial updates to the Owner / Managing Director. * Develop sales dashboards or reporting structures that give clear visibility of commercial performance. * Track the source of leads and evaluate which channels, partnerships, or activities generate the best results. * Support the development of sales targets, marketing budgets, campaign plans, and growth forecasts. * Identify risks, gaps, and opportunities within the sales pipeline. 6. Cross-Department Collaboration * Work closely with Design & Engineering, Projects & Operations, Installation & Support, Finance & Admin, and other internal teams. * Ensure a smooth transition from sales to design, proposal, project delivery, and client handover. * Communicate client expectations clearly to internal teams. * Ensure the company does not overpromise commercially, technically, or operationally. * Support internal alignment between growth targets and delivery capacity. * Provide market feedback that can improve service offerings, pricing, proposals, and client experience. 7. Client & Relationship Management * Act as a senior commercial representative of Redwood. * Maintain professional, long-term relationships with key clients and partners. * Ensure client communication is timely, clear, and aligned with Redwood’s standards. * Support major opportunities, strategic accounts, and high-value client relationships. * Help maintain client confidence from initial engagement through to project award and handover. * Promote repeat business, referrals, and long-term client partnerships. Authority & Decision-Making The Head of Sales & Marketing will have authority to lead sales and marketing activities, recommend commercial strategy, manage pipeline priorities, represent the company in commercial discussions, and coordinate marketing initiatives. Final approval for major commercial terms, pricing strategy, contractual commitments, strategic partnerships, recruitment, and significant marketing expenditure remains with the Owner / Managing Director unless otherwise agreed. Key Interfaces Internal * Owner / Managing Director * Sales & Business Development team * Design & Engineering * Projects & Operations * Installation & Support * Finance & Admin * Marketing partners or external agencies External * Private clients * Developers * Architects * Interior designers * Consultants * Main contractors * MEP contractors * Hospitality and venue operators * Commercial property owners * Technology partners * Suppliers and manufacturers * Strategic referral partners Required Experience & Skills * Strong experience in sales, business development, or commercial growth. * Proven ability to generate and convert business opportunities. * Experience managing client relationships at a senior level. * Ability to sell premium, technical, design-led, or project-based solutions. * Strong communication, presentation, negotiation, and relationship-building skills. * Ability to understand different client types, including private clients, developers, consultants, contractors, and commercial operators. * Strong organisational skills and ability to manage a structured sales pipeline. * Commercial awareness, including pricing, margins, project value, and opportunity qualification. * Ability to coordinate marketing activity that supports commercial objectives. * Comfortable working directly with the business owner and senior internal teams. * Self-motivated, proactive, accountable, and growth-focused. Preferred Experience * Experience in one or more of the following sectors: * Smart home technology * AV and integrated systems * EV charging or infrastructure * Technical lighting * Hospitality, venues, or entertainment spaces * Construction, interiors, architecture, or real estate * Premium B2B or luxury client services * Existing network within the UAE construction, development, consultant, architecture, interiors, hospitality, or high-net-worth client market. * Experience using CRM systems, proposal tools, sales dashboards, or structured reporting processes. * Experience developing marketing campaigns, sales collateral, case studies, and brand positioning. Personal Attributes * Growth-minded and commercially driven. * Confident, professional, and credible in senior client-facing situations. * Relationship-led, trustworthy, and persistent. * Strategic but willing to be hands-on. * Organised, structured, and disciplined in follow-up. * Able to work across multiple business verticals. * Comfortable operating in a growing entrepreneurial company. * Able to create structure where it does not yet fully exist. * High level of ownership and accountability. * Professional, polished, and aligned with Redwood’s brand standards. Success Measures The success of this role will be measured by the ability to create sustainable commercial growth across Redwood’s business verticals. Key success areas include: * Increased qualified lead generation. * Improved sales pipeline visibility. * Increased conversion of suitable opportunities. * Growth in revenue across Redwood business lines. * Stronger relationships with strategic clients, partners, consultants, and referral sources. * Improved marketing presence and brand positioning. * Better sales process discipline and follow-up. * Clear commercial reporting to the Owner / Managing Director. * Stronger alignment between sales activity, marketing activity, and company growth objectives. Initial KPI Areas The detailed KPIs for this role should be agreed separately, but are expected to include the following areas: Sales Pipeline * Number of qualified leads generated. * Pipeline value by business vertical. * Number of active opportunities. * Proposal value issued. * Conversion rate from qualified lead to proposal. * Conversion rate from proposal to awarded project. * Average opportunity value. * Sales cycle duration. Revenue Growth * Monthly, quarterly, and annual sales targets. * Revenue generated by business vertical. * New business revenue. * Repeat client or referral revenue. * Revenue from strategic partnerships. Business Development Activity * Number of new strategic relationships developed. * Number of partner, consultant, architect, developer, or client meetings held. * Number of new referral channels established. * Number of key accounts actively managed. * Number of networking or industry events attended. Marketing Performance * Marketing campaigns planned and executed. * Quality and consistency of sales and marketing collateral. * Website, social media, and content activity. * Case studies or project showcases produced. * Leads generated from marketing activity. * Brand visibility within target markets. Process & Reporting * Accuracy and consistency of pipeline reporting. * Frequency and quality of commercial updates. * CRM or sales tracking discipline. * Follow-up compliance on active opportunities. * Quality of sales handover to internal teams. Overall Role Objective To build and lead a professional sales and marketing function that drives measurable growth, strengthens Redwood’s market position, and creates a consistent flow of high-quality commercial opportunities across all Redwood business verticals.